Unit 29- Music Videos

A Music Video is a short film combining song and imagery, often created through stylised dramatisation by performers (using artistic forms and conventions to create effects) using lip-sync and special effects.
Music Videos are used for promotional or artistic purposes, most of the time they are to help the audience to decipher the real meaning of a song.
However nowadays music videos are mainly used as device intended to indorse the sale of the artist/band’s recordings.
Music videos came into the limelight in the 1980s, when MTV based their format around the medium, however their origins date back much further.
Before the 1980s, music videos were described by various different terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.

They use a large range of the styles of film making techniques, including animation, live action filming, documentaries, and non-narrative techniques such as abstract film.
Some music videos use multiple different styles at the same time, such as animation and live action.
Multiple music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach.
Other music videos may not have a set concept, being merely a filmed version of the song’s live performance.



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